Leverage is using something to maximize your advantage in any given situation. It’s typically an asset the other party doesn’t have, that they want. So what does your business have to offer a landlord? Big companies use the fact that their sales are good. Malls prefer successful companies because high sales increase their bottom line as well. However, this isn’t always possible for small businesses who don’t have a strong brand. When a tenant approaches a landlord for a desired location they are seen as single fish in a sea full of companies vying for the same spot. Instead of giving a mall a single deal, we have the power to offer multiple deals because we represent numerous companies. National mall owners have a lot of properties and sometimes they will offer package deals to tenants to open numerous stores. This can be good or bad because you may have to take a location in an under performing mall in order to get into a busy mall. If you ever feel like you have little power over the outcome of your lease find the right broker representation who will fight for you.